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Communications plays an integral role in advancing MHP’s mission. Our communications staff works with our teams every day to make sure our partners and the public are informed about MHP’s work and the Commonwealth’s efforts to increase its supply of affordable housing.
MHP’s web site is the hub, comprehensively expressing our work. We then use our social media platforms and email newsletters to broadcast our work.
We also use social media to salute and share the efforts of our partners. Our goal is to use words, pictures, and videos to drive better conversations and responses to our housing needs.
We track audience engagement by impressions, which is the number of times a post is seen. Our website accounts for about one quarter of our impressions each year. Our other social media platforms account for the rest. We strive to reach 1 million impressions each year.
We measure and analyze engagement such as likes, shares and click throughs to our web sites to sharpen our messaging and to build consensus with our partners and the public on housing policies.
We also pitch stories to the media and provide information to reporters for background and context which has led to news coverage about policies MHP supports to increase affordable housing.
This year’s online annual report is our latest effort to reach as much audience as possible. While we will still offer a print version, we think a report that is online and searchable will help us reach more people. This report was written and edited by Rus Lodi in collaboration with Fyfe Design. Additional writing was done by MHP’s Lisa Braxton. Greig Cranna was the primary photographer, with Melissa Ostrow contributing photos for the homeownership essays.
For more information, email Communications Manager Lisa Braxton at lbraxton@mhp.net. And please follow us and join the conversation: